May 6, 2024

PSMAS showcase stood out; charms ZITF

PSMAS team from left Managed Care Director Dr Munyaradzi Mujuru,
Communications and Stakeholder Relations Manager Ms Paidamwoyo
Chipunza and Marketing and Member Service Director Mr Edgar Makore
receives the award from Kenyan President Willian Ruto

Premier Service Medical Aid Society (PSMAS), Zimbabwe’s biggest health care funder successfully showcased its continued efforts towards promoting healthy lifestyles.
It also managed to showcase its commitment towards continued innovation to improving access to healthcare services for its members dotted across the country. This was achieved by embracing latest technologies in the health industry as exhibited at this year’s Zimbabwe International Trade Fair. This years’ ZITF ran under the theme “Innovation: The Catalyst for Industrialization and Trade”. PSMAS adopted and localized the theme to read: Health Innovation: a catalyst for industrialization and trade.
PSMAS leveraged on the theme to showcase its pipelined health innovations such as the Health ATM and Telemedicine concept, charming not only visitors to the stand but also ZITF resulting in the Society being awarded the Best Exhibit in the Medical Aid and Health related category.
The Health ATM machine, is an automated machine that screened members for Blood Pressure (BP), Blood Glucose, Body Mass Index (BMI), Blood Fat and Blood Oxygen – all under a few minutes while Telemedicine will allow members even in the remotest parts of the country to ‘dial a doc’ for consultations from the comfort of their homes.
The telemedicine concept is in its final stages of development and will be launched soon.
The PSMAS pavilion also displayed other informative presentations such a variety of health funding options on offer for both public and private sector members, prostate and diabetes screening and health information as well as general education to members on where to seek services and the various touch points in case of challenges.
PSMAS Marketing and Member Service director Mr Edgar Makore expressed his excitement on the recognition and thanked all members and stakeholders for supporting the Society over the years. “We are excited that our efforts towards improving our operational efficiencies are being recognized and we remain confident that PSMAS will soon retain its market position as the leading healthcare funder in Zimbabwe with members accessing services without hustles,” he said. Mr Makore paid homage to the interim management which is ceased with resolving the Society’s perennial problems saying their efforts are already reaping positive results, starting internally. He urged members, service providers and other stakeholders to remain calm and patient as the Society goes through this transitional process.